Is Next Topper the next PW??

Vision of the Brand

Next Topper is brand which visions to create education available to all through its affordable and helpful courses for CBSE students. Including personalized guidance through their student first approach.

About the Founders

Digraj Singh Rajput
Born on June 2, 1998, in Bhopal, Madhya Pradesh, Digraj Singh Rajput is a famous Social Science teacher and YouTuber. He started his teaching career by providing offline tuitions while pursuing his graduation. After post-graduation in 2019, he joined Magnet Brains and then Unacademy and gained popularity for his interactive approach to teaching that blends visuals, graphics, narration, and animations. In May 2020, he created his YouTube channel which gathered more than 2.45 million subscribers. Digraj founded Next Toppers in 2023 to connect students with good study material, aiming to make ordinary students achievers. His passion for education landed him the Excellence in Education award at the Times Power Icons’25.

Shobhit Nirwan
Shobhit Nirwan is an expert math teacher who makes complicated ideas easy to understand by using creative teaching techniques. His YouTube tutorials and live classes have helped many students in achieving academic success, with some even scoring full marks in CBSE examinations. As an award for his work, Shobhit was honored with the ET Business Leader Award 2024 in the category of ‘Most Trusted Educator’. A co-founder of Next Toppers, he continues to motivate and guide students towards academic achievement.

Prashant Kirad
He was born in 1996 in Alwar, Rajasthan, He is a educator and one of the co-founders of Next Toppers. He started his career in education after clearing the IIT-JEE examination and pursuing his B.Tech in Computer Science from Netaji Subhas University of Technology (NSUT), Delhi. Meanwhile, even while studying, he began teaching students and discovered his passion for simplifying and making education accessible. He established ExpHub, an educational website aimed at delivering top-quality study material and mentorship at a reasonable price. His YouTube channel “ExpHub – Prashant Kirad” gained immense popularity, particularly among JEE, NEET, and CBSE students. With millions of subscribers, his reach is increasing at a fast pace.

Strategies which make them different

Personalized Learning 

• The platform  has  customized study plans as per  individual student needs, utilizing interactive videos, quizzes, and storytelling to enhance understanding.

Affordable Education Model

• they are committed to making education accessible and affordable, Next Toppers provides high-quality resources without the hefty price tag. like most of their courses do not excel 500o INR

The good content strategy

• By using YouTube, Next Toppers has built a massive following, allowing for organic growth and brand recognition.

• The founder themselves are quite popular among the students which creates a more loyal relationship as a user

Focus on unnoticed markets 

• Recognizing the vast potential in non-metro and rural areas, Next Toppers tailors its content to cater to these regions, often overlooked by larger edtech companies.

• Their approach includes content in regional languages and low-data usage options, making learning accessible to students in remote locations.