Is Zomato To Eternal Just A Publicity Stunt?
Recently, Zomato changed its parent company name to Eternal Ltd, while the Zomato brand still remains. The word ‘Eternal’ means something that lasts forever—but why this sudden change? Is it just an attention-seeking strategy, or is there a purpose behind it?”
How did it start?
Well, according to the founder, the use of ‘Eternal’ was already quite prominent internally within the company. Since Zomato had acquired Blinkit, the name was used to differentiate Zomato as a food delivery app and Blinkit as a separate brand. So, this change wasn’t really sudden, and it wasn’t a publicity stunt either—it had a clear purpose.
The purpose?
Zomato is no longer just a food delivery app. The company also runs businesses like:
- Blinkit (grocery delivery)
- Hyperpure (B2B restaurant supplies)
- Zomato Dining / Bistro
- Zomato District
To manage all these different brands under one roof, the company created an umbrella brand called “Eternal.” Now, the Zomato food app will continue as it is, but the parent company that owns everything is called Eternal Ltd—similar to how Alphabet Inc. owns Google.
The word “Eternal”
Even though changing the name had a purpose but we can agree that using the Eternal was an strategy to get attention from Investors. With its stock under pressure and questions about its profitability, a buzzword like “Eternal” could be a narrative tool aimed at creating long-term perception among stakeholders.
Summary
This change was not really a publicity stunt but rather it had a purpose but the way the company chose the right word which created a good image of the company is a good marketing strategy by the brand.
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